Complete rebrand and campaign for Philomel Books, a renowned children's book publisher under the Penguin Publishing Group umbrella. Included in the campaign were a limited edition re-release of one of their classic sagas, print ads, a traveling book fair and publisher site.
Philomel is another word for nightingale. The illustration of the nightingale in the logo was inspired by encyclopedia etchings. The original illustration is pen on tracing paper that I scanned and cleaned up.
What Will You Discover Together? ad series
The idea behind these ads was to show books in idealistic reading locations and hint at a few of the things a young reader or parent may discover if they picked up a Philomel book. In ads targeted at adults, "together" refers to the parent and their child. In kids' ads, "together" can mean any number of things - a friend, a parent, or even the book itself. The idealized reading locations tie in with a contest that asks readers to send in photos of their favorite Philomel book in their favorite reading spot.
Redwall Series Re-release & E-book Release
The Redwall series is now more than 20 years old, 20 books deep and still going strong! I created this limited edition re-release as a way of celebrating the series' long history and rich stories, as well as a reflection of one of Philomel's original goals: to publish books for kids that were beautiful inside and out. This embossed leather hard cover edition is meant to be long-lasting and something that could be passed from generation to generation. Included with each of the books is a voucher for a free download of the e-book. Download the first chapter of the e-book version of Redwall here.
The Traveling Book Fair
Book fairs visiting my school were one of the chief reasons I fell in love with reading as a kid - something about them made it seem much more exciting than a library. This fair would travel to schools, libraries, and other public places and events that would be attended by children and parents. I modeled the book fair in and created an ad for it in Cinema4D and After Effects.
Philomel on the web
View the live site here.
Short animation of the printing process of a Vandercook SP15 created in Cinema4D.
A handmade accordion-bound black and white typography book with a removeable spine card featuring quotes from Army of Darkness, Dawn of the Dead, Dead Alive, Dracula, The Wolfman, The Shining, and Poltergeist.
A one-minute infographic explaining a little bit of how the Greek deities are related.
Stop motion ad for Record Store Day 2010. Music: "La Danza" by Dominic Cortese from Accordion Italy.
Two-page spread for an article about the benefits of switching from car to Vespa.
Complete rebrand and campaign for Volkswagen built around their iconic vehicles and unique history. People of all kinds drive Volkswagens and my aim was to reenforce that with "Be Your Own Icon". The project includes ads, a site for ordering customized enamels for your car and a contest to win a special edition bug.
The faux wood grain in circle containing the shield is inspired by the look of the molded plywood in an Eames Lounge chair. The stripe across the shield (called a bend) means "protection" while the points along the stripe (called engrailed lines) represent land.
Customize Your Icon
An interesting way of making your car unique to you is customizable, interchangable enamel plates. This site would walk a Volkswagen owner through the steps of customizing and ordering new enamels for their vehicle.
Win Your Own Icon
Volkswagen's earliest detractors mocked the design of their now-iconic bug. As a way of celebrating the rebrand, special "icon" edition bugs will be hidden in cities across the US. To enter, simply find one of the vehicles, get the license plate number and enter it on the Volkswagen site. In addition to print ads, an app will be available to help people find the bugs. Using your location, it gives you the distance to the nearest bug and gives the addresses of 3 things to do in the area (museums, parks, restaraunts, etc). The bug will be hidden somewhere in the space between the three addresses. A web version will also be available.
Creating an Icon
A brochure celebrating the unique history of Volkswagen. Download the brochure here.
Print ads for the We Can Solve It campaign. The idea here was to make being environmentally friendly a little more reachable by creating posters with easy things that people could do at home. There are two ads in the series.
Process for creating the dress ad's image; from left to right: original photograph (shot in my apartment hallway); cut-out dress and first layer of background; second layer of background; final sky layer.
Tilt-shift montage created with digital video and After Effects. Music: "The Lion and the Teacup" by Bishop Allen.
A pair of bumpers a design awards ceremony. Categories: Motion Graphics and Sound Design.
Mini-site design for Freedom Toaster.