Branding + Social Media Campaign
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PayAlt is a startup revolutionizing the way we use crypto.

Nick Washburn and I are working directly with PayAlt’s founder to create a logo, branding guidelines, social media content and more as they launch their exciting new service.

For this logo, we took the recognizable image of a pile of coins, and abstracted it into a distinct logo mark. We aimed to bridge the gap between the more obvious coin logos commonly seen in the marketing of cryptocurrencies, and the abstracted logos seen in top tech brands.

Combined with bold color palette and type, this logo conveys both a dynamic, cutting edge energy as well as the established and professional reliability you'd expect from a top tech brand.

Black and white versions.

Color palette.

Type palette.


We also created a visual style and brand voice for PayAlt to produce a series of eye-catching Instagram posts to coincide with the rollout of their beta testing program, including an Instagram takeover, a series of static posts, and a short animated post for promotional purposes.