DripDrop Transactional Emails
Redesigned all business-critical triggered transaction-based emails to enhance, optimize, and bring them more in-line with current brand standards.
First email - brand welcome
Second email - more info on brand, discount offer
Third email - deep dive on DripDrop's founder and mission
Fourth email - explainer on subscribe and save program
Welcome series - sent after subscribing to DripDrop's email list.
Initial email - Fruit Punch
Initial email - Watermelon
Initial email - Zero Sugar Lemon Lime
Followup email - sent if no purchase is made after initial email.
Gif summarizing DripDrop's reasons to believe in the product
Free trial series - sent after a user has received a free trial 2 pack.
Referral program email - sent to recent purchasers encouraging them to recommend DripDrop to a friend and earn a discount.
Alternate version of the referral program email.
First email sent to recent subscribe and save enrollees.
Second email sent to recent subscribe and save enrollees.
First email - customers who have made a purchase in the past.
Followup email for returning customers.
First email - new customers.
Followup email for new customers.
Abandoned cart series - sent after a user has added items to their cart but not gone through with checkout.
